i
Concealed tracker
Installed inside the frame
A slim LTE-M and BLE unit tucked into the seatpost, downtube or bottle-cage rails. Powered by a two-year rechargeable cell that sleeps until you flag a theft.
9 discreet installation slots
Vol. 01 · Recovery Journal
A better place for a stolen bike to end up.
Elloowe is theft response built inside-out. We'll fit a concealed tracker to your frame, and when a bike is taken our ops room sends a two-person recovery crew after it. Getting your bike home is the whole point — and we're launching city by city, London first.
- Tracker concealed
- In-frame
- Ops response target
- <2 min
- Launching first
- London
- Waitlist
- Open
Scroll · The System
— The state of play
Every 7 minutes, a bike is stolen in the UK·Only ~2% ever come home·We're building the response·London first·Waitlist open·Every 7 minutes, a bike is stolen in the UK·Only ~2% ever come home·We're building the response·London first·Waitlist open·
A payout is a consolation prize. We think your bike should just come home.
Every seven minutes, a bike is stolen somewhere in the UK. Two in every hundred are ever seen again by the person who owned them. The rest become currency in a market nobody interrupts — a bike gets written off, sold on, and the cycle continues.
Elloowe is a bet the other way. Concealed hardware inside your frame. An ops room built to stay awake all night. A recovery crew of two who go out when the ping fires — built so that they come home with the bike.
We'd rather return your bike than write it off. Tracking, monitoring, and theft response — that's the whole service.
— The Elloowe crew
Ch. 02 · The System
Three parts. One line of thought from stolen to home.
Every piece designed to earn its place. The hardware is quiet, the analysts are patient, the crew is fast. None of it works without the other.
ii
Ops room
Built to stay awake, always
At launch, two analysts on shift around the clock. The moment a bike is flagged missing, they wake the tracker, watch the pings, and brief the crew.
First response target · <2 min
iii
Recovery crew
Two people, on the ground
A crew of two — one to close the distance, one to document. They knock on the door, or wait for the bike to be moved, and then bring it home to you.
Launching city by city · London first
Field kit · The Tracker
Small enough to disappear. Loud enough to find.
A sealed puck the size of a bottle cap, machined to vanish inside your frame. It sleeps for months, then wakes the moment you flag a theft — pinging our ops room every few seconds until the crew has the bike.
- Radios
- LTE-M · NB-IoT · BLE
- Cell life
- ~2 years / charge
- Sealing
- IP67 · potted
- Weight
- 34 g
- Fit
- 9 frame slots
- Wake
- On theft flag
Ch. 03 · Recovery Journal
What recovery will look like.
Response target
<2 min
First city
London
Case
EL-8811
3h 12m to home
London
Peckham Rye, SE15
Titanium road, custom build
Bike value£4,200
Case
EL-8807
1d 4h to home
London
De Beauvoir, N1
Steel gravel · Rambler Mk II
Bike value£2,850
Case
EL-8798
18h 40m to home
Glasgow
Kelvingrove, G12
Cargo · Kestrel Longtail
Bike value£3,600
Case
EL-8791
2d 6h to home
Birmingham
Digbeth, B5
Electric · Marlow S / Assist
Bike value£3,100
Case
EL-8783
9h 22m to home
Leeds
Kirkstall, LS4
Steel commuter · Ashwell 07
Bike value£1,650
Case
EL-8779
46 min to home
Bristol
Montpelier, BS6
Carbon road · Cartwheel R3
Bike value£5,800
Illustrative cases based on typical UK theft patterns. Elloowe launches city by city — join the waitlist for yours.
Read the full journal
— The playbook · 02:41, SE16
When a ping fires, two people go out — built so that they come back with the bike.
Recovery crew · Bermondsey dispatch
Ch. 04 · Membership
What a member actually gets.
Elloowe was built to change the outcome of a stolen bike — not the paperwork after one. Tracker, monitoring, and a crew that goes out when it matters. The alternative is hoping it never happens.
Reserve my spot→
Est. £8–£14/mo · Waitlist is free
When a bike is taken
Elloowe
Membership
Doing nothing
Fingers crossed
Concealed tracker fitted in your frame
Ops room built to watch the pings, 24/7
Two-person crew responds to a theft
Live location evidence for the police
A real chance your bike comes home
What a theft usually means
Bike traced
Bike gone
What it costs you today
£0
£0
Recovery membership is a tracking and theft-response service. Elloowe is pre-launch — service details are confirmed at launch, city by city.
Ch. 05 · Scenarios
How a recovery plays out.
Four illustrative scenarios, written by the crew — Elloowe is pre-launch.
Scenario time-to-home: 6h 14m
The shed off the A12
Hackney, E8
Titanium road
Illustrative scenario · pre-launch
A ping fires at 23:40. The crew traces it to a shed off the A12 and knocks, politely, at three in the morning.
Written by the Elloowe crew
Ch. 06 · Waitlist
What's your bike worth?
Slide to the value of your bike — including anything permanent you fitted to it. We'll estimate your membership, then hold your place in the launch queue.
Bike value
£2,200
Est. membership
£9.50/mo
£500£8,000+
Tracker & fitting
Included
Concealed in-frame
Theft response
24/7
Ops room & crew
Join today
£0
The waitlist is free
Estimate only — final membership pricing is confirmed at launch. Joining the waitlist is free and carries no obligation.
Ch. 07 · Details
Every thing you'd need to know.
Written by the crew building the ops room. If you can't find your question here, drop us a line at crew@elloowe.com — a person will reply, usually within the day.
City by city, London first. Each city opens once enough riders have joined its waitlist for a crew and ops coverage to make sense — so your postcode and your place in the queue genuinely decide the order. Waitlist members hear first, and founding members get the first fitting slots.
Ch. 08 · Journal
Notes from the ops room, the workshop, and the road.
Field notes
The night we followed a Kestrel Longtail across three postcodes.
12 Jul 20269 min read
Ops room
What a duty analyst actually watches — a shift, in numbers.
28 Jun 20266 min read
Craft
Why the seatpost is still the best hiding place on your frame.
09 Jun 20265 min read